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SAM
BALSARA

Head of Madison World

Aself-made man and a communications            Eloquent and engaging, he is a much-       Achievement’ Award from Advertising
     guru with an unshakeable faith in his     sought-after speaker at seminars.          Agencies Association of India in 2009
abilities, Sam Balsara is often cited as the                                              and the ‘Hall of Fame’ Award by the
man who changed the face of the highly         Sam Balsara has received many accolades    Advertising Club of Kolkata in 2012.
competitive world of Indian advertising.       and awards for his achievements.
With planning and patience as his              Important among them are: Rated by         Balsara’s latest feather in his cap is helping
mantras, he has climbed to the pinnacle        Economic Times Brand Equity as India’s     Narendra Modi and BJP get a landslide
of his profession and is today seen as one     Most Influential Media Person for six      victory in the Indian parliamentary
of the most influential persons in his field.  consecutive years, from 2006 to 2011;      elections in 2014.
                                               ranked amongst the 50 Most Influential
Sam Balsara is head of Madison World, a        People in Mumbai by DNA; was a judge
completely Indian-owned organisation –         at Media Festival, Valencia and Cannes in
a rarity in the advertising sector.            2005 and this year; has won the ‘Lifetime

24 SynergyZ December, 2014
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