Page 74 - Synergy see page 60
P. 74
Management
Being An Expert
Will propel your business
In business, everyone wants to succeed. real estate expert or an expert on used have too many things, but they are exposed
However, with so much competition in cars. You can be an expert in accounting, to too much information in any given day.
the marketplace, success is often elusive. engineering or childcare. With so much excess in their lives, clients
In order to be the best, you have to start by are naturally overwhelmed. This leaves
being an expert in your industry. Expertise is about more than bragging most people skeptical and tentative,
rights or even personal satisfaction. making it harder for professionals to gain
An expert is simply someone who excels Expertise is a critical marketing tool. We their trust.
in their area of business. You can be a live in a world of clutter. People not only
74 SynergyZ December, 2014
