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By being perceived as an expert, however, can help our business when we actually About:
you can cut through the clutter. hire them to do so.” Fred is an International
Speaker, with a background
In essence, people latch onto experts as 3. Mentor. An expert is a leader, and no in Psychotherapy. His focus is
steady points in a world of chaos, which one can lead without followers. However, around Emotional Engagement
is why experts retain clients, attract new mentoring is not a one-way relationship. in personal and professional
clients and ultimately succeed. In fact, mentors often refine their skills relationships. Fred has been
even more with every person they teach. dubbed by the media as a Human
While many people have the knowledge This not only enhances your ability to Behavior Expert.
to be an expert, not nearly enough know do your job, but it also improves your
how to capitalize on that knowledge and standing in your industry. After all, if you Contact Details:
turn it into viable business success. In can train other people to be successful, www.FredSarkari.com
order to be considered an expert in your then you have to be successful yourself. fred@fredsarkari.com
field and attain business success, consider facebook.com/fredsarkari
the four following steps. True experts do not only have the skills
and knowledge but also the confidence
1. Prove it: No one is an expert just because to let someone else step into the spotlight
he or she claims to be one. No, becoming and succeed. This confidence is critical
an expert requires something much more and unique to only the very best. As soon
substantial. In order to be perceived as an as you become a successful mentor, you
expert, you have to prove that you have become an expert in peoples eyes.
the skills, experience and knowledge.
Therefore, you need evidence to support 4. Build partnerships. Being an expert is
your assertion, and that evidence needs to relative. You can only be an expert in the
be readily available to your industry peers context of a larger business community.
and your potential clients. Therefore, if you strive to be an expert,
you should always strive to work with
It is one thing to prove your standing with others. You cannot be viewed as an expert
degrees on a wall, but it is another thing in your industry if you are not actively part
to validate your abilities with tangible of your industry.
results. Get articles published. Sell books.
Do charitable work in the community. Be With competition, it can be tempting to
a go-to person when needs arise. Ask shy away from other business seekers, but
your clients and business connections for real experts understand the opposite is
endorsements or testimonials, and always needed. As an expert, you should always
have these records available for easy access be building new partnerships. You should
when you need to prove your mettle. look for other like-minded people in your
field and recognize their skills. Even an
2. Share knowledge. Experts have the expert cannot do everything. Therefore,
confidence to share their knowledge. a smart partnership can enhance your
When clients come to you, always be standing and improve your overall
ready to talk about what you know. More business model.
than that, when you are with other people
in your industry, be open to talking about Moreover, sometimes being an expert
what you know and how you came to requires some exclusivity in knowledge.
know it. You can have all the knowledge Your expertise may be impressive, but
and skills in the world, but if you are not it is also inherently limited. Therefore,
sharing them with others, no one will ever partnering with other respected experts
know it. can be mutually beneficial to everyone.
Also, never be afraid of a question you Becoming an expert takes years of work
cannot answer. Experts do not have all and dedication. However, some people
the answers; they just know where to look never get there despite having the
to get the answers. Your knowledge is like necessary knowledge and skill. Harness
a badge of honor, so you should wear it your potential. Prove yourself, share
proudly. True experts are willing and eager your knowledge, mentor others and build
to share their knowledge with others. partnerships. Then you will be seen as an
expert, and the results will dramatically
This is where your clients will have the impact your business.
thought; “if they have much knowledge in
a conversation, imagine how much they
December, 2014 SynergyZ 75
